The Writer that doesn't Write Website Content Right! #SEO #contentwriter #seowriter #emilvicale #readability

When writing content for a website you need to understand who or what you are writing for.

When you call a perspective client and you think that you know more than they do, is the biggest mistake that you can make in Business.

Yep, its Monday and I have to laugh. Just to put things in context I am an internet of things expert I have been on the internet since the mid-1990’s and and in business since the 1980s. Today I was contacted by someone who “found” my website on the internet, Ill state that again “found” my website on the internet. To my surprise rather than being a customer who needed my help as an expert in the internet age, she went on to explain to me that “she could help me” place higher in search engines (SEO) by using “PROPER” writing techniques.

Yep it was lesson time, you can bet I asked what she exactly she meant and drilled down a bit. What she was actually referring to was my lack of proper “AMERICAN ENGLISH” writing techniques and the fact that I “CAPITALIZE” a lot on the website, and what is worse there was a (one) misspelled word.

Laughing loudly (which is rude by the way) I asked if I stopped capitalizing, and then started using proper English and fixing that one misspelled word would that help in SEO? There was silence because she did not know. But she did recover by rambling on about her education and the writing classes she took in college and that she was an English minor (everyone in America is an English minor) etc…. (me laughing like a madman inside), silence………………

I took a DEEP breath and I tried to not only compose myself but control what I was actually going to say in place of what I really wanted to say (which I am sure would have made her question life itself). After I calmed myself and understood her lack of experience and understanding of how to write properly for the circumstance, yes circumstantial writing it’s a thing. I was able to get these final words out before it was time to cut our conversation off.

“It seems that because of my lack of proper English and improper writing techniques that you know who I am and because of your educated and proper writing techniques I have no idea who you are, and that is SEO at its finest!”

HINT TO THE CALLER: Readability is the ease with which a reader can understand a written text. In natural language, the readability of text depends on its content and its presentation. As represented on WIKI

How to make this business contact the right way.

Simple is best, if you get that introduction, just explain how you can do your small part to help goes a long way.

  1. Pointing out what you think are mistakes will immediately put the person off.

  2. Understand why you are on that side of the table.

  3. Be nice

  4. Explain that you would like to help and can free them up to focus on other things that the company needs.

  5. Self deprecating humor always works for everything

  6. You are not the smartest person in the room “clearly” if you do not know that already, you do now .

1 in a Series: Beware of “The Poor Mouth” Your time is Valuable you need to get paid. #takers #chiseler #thief #grifter #getpaid #moneyshaming#poormouth #consultant

Pay Shaming its a Thing. And it’s been going on since the beginning of time.

OK, let me try to explain just a little more. When you as a consultant speak on a subject your words have value because they are connected to knowledge. When a Pay Shamer or Poor Mouth speaks on the same subject just words come out of their mouths and those words have no value, that is why they come to you.

You are a consultant, and one part of being a consultant means you talk with your mouth and knowledge comes out of your mouth. That knowledge is your value that knowledge took a lifetime to acquire or you have been educated at great expense in a specific area. You have value you need to be paid for your words.

No matter what you call them, Pay Shamers are all the same, they are weasels, shim shamers, flim flamers, low-level scam artists and they are always out to get something from someone to benefit themselves,,,,while all the time hoarding or keeping their money “wealth” away from you the consultant.

Let's discuss the first of the many money shamers that I have run into time and time again. I have been a consultant of sorts for over 25 years the scam or fraud never changes but the people do.

Poor Mouth, noun:

  1. a person who claims to be poor in order to benefit from others. "I am not crying the poor mouth but only telling it as it is"

  2. verb: claim to be poor. "the poor-mouthing museum is not exactly eager to publicize this good fortune"

I love these people they are like the baker who owns the bread store who every night walks home with a loaf of bread under each arm then complains about how hungry he and his family is.

The Poor Mouth is the lowest of the low they come to you asking for free stuff, but they are typically doing much better than you are. The scam is to try to make you feel bad about yourself because they are broke. These people are not broke and have no idea what being broke is actually like.

These people are easy to spot, on the outside they seem to live better than you, a house, 3 cars, 2 income household, etc. But it is never enough they want more and more and in my case as a business entrepreneur I get these people sniffing around at least every few months.

These people want to start that business but don’t want to pay you for all your wisdom in order to start their business. They act as if your words are free, as if the knowledge of your words just comes out of thin air. When in actuality those words are attached to complicated thoughts and knowledge that took a lifetime of blood sweat and tears to acquire.

How it starts: they come to you with all sorts of questions (consultation) and what seems to be work but really it isn’t work because they are not paying you and most likely won’t pay you if you answer those questions. When you let them know your rate for this consultation they will look at you like your the bad guy and then they will give you a reason for not being able to pay you. Here are some of my favorite reasons: their money is tied up, or it is going towards their retirement fund, or it is for the kids college and my favorite one is they have money but it is in their emergency fund. This is their sacred money that they just can’t touch.

Poor Mouths are also know as the takers (The Takers will be the second post) they are very selfish and that makes them tone def. They lack the basic understanding of how they sound. Here is some advice for all you Poor Mouths we hear you saying that your life, your health and your children are more important than my life, my health and my children and that you want more and more and more because in reality you are a scam artist.

Resolution: This person is horrible and you should hear them out totally and let them know you will get back to them. You can answer them in many ways the simplest is to tell them that you are still building your business and being you have ½ of what they have that you discussed working for free with your family and everyone thought that was a bad idea.  Or just tell them to F-off that works too.

YOUR LIFE HAS VALUE… ONLY WORK WITH PEOPLE WILLING TO PAY YOU WHAT YOU ARE WORTH.