Branding is the art/skill and discipline of creating the overall feel (brand) of your company or business. That feel or look consists of many components that together create your brand.
What is branding? Is it the company name, look, logo, image, style, colors, fonts, website social media? In actuality Branding is everything that your company does from the beginning to present. Being consistent with your brand and branding material is the key to long term success.
COMPANY BRANDING AND PRODUCT BRANDING
When starting your company, the company name and brand can dictate your future success. Being consistent with your branding material physical or digital will help your brand grow and succeed. Having a strong brand and over time a a recognizable brand either thru its name logo or customer experiences give you a competitive advantage over generic brands. Some examples of Product Based Businesses, Service Based Businesses, Informational Businesses (websites) and Craft or Handmade Businesses Founded owned or Developed by Emil Vicale are: