SEM or Search Engine Marketing and SEM Marketing Strategies uses paid advertising on search engines in conjunction with Local SEO and Organic SEO
The benefits of SEM or Search Engine Marketing is to get your company or brand in front of the faces of your core audience in a inorganic way.
SEM is used primarily by startups and or companies or business that are new to the category and are not placed high enough by search engines to get any new business or clicks to your site. Although some successful firms use SEM even if they are already placed in the top 10 on page one of a search engine.
Search Engine Marketing uses Pay Per Click advertising as a quick way to be in view of your core audience.
Using SEM Paid Advertising in conjunction with Local SEO, Organic SEO and a Website that connects all these techniques is a way to be seen and respected in a particular area of the internet.
Key features of a good overall web presence and SEM are:
Having an excellent product or service
Having an perfectly created website that uses all best practices on every page on every line of the entire website
Using google ads in the form of google ad words and ad words express can get your site in front of the target market quickly